At-The-Venue - InstantEncore

Creating At-The-Venue Experiences (or ATVs), are an easy and powerful way to connect with your patrons. Every time you create an event with your InstantEncore event scheduler, you automatically generate an At-The-Venue Experience. Your At-The-Venue Experience can prompt patrons to check-in on social media, deliver program information, showcase upcoming events or present them with promotional offers. And this can all be easily scheduled so that you can connect with your patrons and create lasting experiences when and where it counts, At-The-Venue.

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How Our Partners Use At-The-Venue

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White Paper: Engaging At The Event

Audiences expect mobile access to relevant information and services wherever they are – including the performance hall. Engaging At The Event charts the rise of the mobile audience and their shifting expectations for live performances. This white paper also highlights At-The-Venue, a set of mobile app engagement features piloted by eight performing arts organizations, and reveals the results from that pilot program. It concludes with five steps for arts organizations to meet audience expectations head on.

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Seattle Shakespeare Company

How do you provide a consistent level of audience engagement while producing a series of indoor performances, free outdoor productions, and regional tours? Seattle Shakespeare Company uses At-The-Venue.

Audiences for any Seattle Shakespeare Co. show open their mobile app to check-in on social media, watch a welcome video from the artistic director, and read notes on the production. They also learn bits of trivia, read about the cast, and even make donations from their smartphones.

App users can also discuss the show with other patrons and receive special offers.

Gertrude C. Ford Center for the Performing Arts

Has your arts organization been looking for ways to be environmentally conscious and save money? The Ford Center for the Performing Arts uses At-The-Venue to provide patrons with digital programs on their mobile devices. In addition to saving money on printing expenses, the Ford Center is able to add engagement elements that transcend what they could do with printed programs.

KSU School of Music

Arts organizations increasingly use live streaming video as a way to share performances with audiences around the world. But how do you enhance engagement for remote audiences?

Kennesaw State University’s School of Music uses At-The-Venue to provide live streaming audiences with access to performance information, interesting things to know, and a social forum for engaging with others who are viewing the performance.

Dallas Summer Musicals

Taking and sharing photos are the most common mobile behaviors among arts patrons according to Culture Track, the national study of attitudes and behavior among U.S. cultural consumers.

Dallas Summer Musicals embraces this by providing “selfie stations” in their lobby area with special backdrops and props related to their productions. Patrons are encouraged to take pictures and post them to DSM’s mobile app using the show’s hashtag. Everyone’s photos appear in an aggregated feed on the app’s Social screen.

Dallas Summer Musicals has an archive of smiling patrons attending their performances, and the audience has a visually engaging way to celebrate the performance with their friends.

Austin Symphony Orchestra

Since April 2014, Austin Symphony Orchestra has used At-The-Venue in their mobile app to connect artists and patrons. They encourage their musicians and guest artists to tweet and post photos to the Social screen. This generates excitement by giving the audience a look behind-the-scenes.

Austin Symphony also encourages their patrons to download the ASO app and submit questions for Maestro Peter Bay to answer during intermission. Using the Social area of the app to give audience members direct access to artists is the pinnacle of interactive engagement.

Berkeley Repertory Theatre

Berkeley Repertory Theatre utilized At-The-Venue’s Social area during a recent production of Anna Deavere Smith’s “Notes from the Field: Doing Time in Education, The California Chapter.” After the first act, audience members were asked to assemble in groups, discuss the school-to-prison pipeline, and identify avenues for change.

Participants used the Social area of Berkeley Rep’s mobile app to articulate commitments they were willing to make to be agents of change. While the app users publicly announced their commitments, they simultaneously created a rich archive of audience engagement for the theatre.

Curtis Institute of Music

How do you encourage patrons attending your events to come back? Put the invitation to return at their fingertips.

Curtis Institute of Music used At-The-Venues's Offers area to encourage audience members to purchase a micro-subscription to two recital performances. They also provided app users with an offer of 20% off tickets to their orchestra’s next concert. By placing time constraints on their offers, they created a sense of urgency and spurred their app subscribers to act quickly.

Pittsburgh Symphony Orchestra

Provide added visibility and recognition for your event sponsors by partnering with them to provide special promotions for your app users. Pittsburgh Symphony Orchestra worked with their FUSE@PSO concert series sponsor Uber to provide their patrons with a free first ride up to $25. They instructed their app users to sign up in-app using a special code.

The FUSE@PSO concerts feature mash-ups of classical and contemporary music. To encourage this concert’s attendees to return for future FUSE concerts, Pittsburgh Symphony provided an offer for app users to subscribe to the mash-up series for the upcoming season. They incentivized the offer with VIP seating, complimentary food tasting, and drink tickets.

SFJAZZ

The Offers area enables you to promote more than tickets. For the 50th Anniversary of John Coltrane’s “A Love Supreme,” SFJAZZ promoted special T-shirts commemorating the event. In their offer, they highlighted the fact that proceeds from the shirt sales would go to efforts to convert The Coltrane Home into a museum. This promotion gave patrons a chance to become a part of Coltrane’s legacy.

SFJAZZ also encouraged app users to purchase a copy of "A Love Supreme: The Story of John Coltrane’s Signature Album" before a book signing event with the author. Providing a limited window of opportunity in conjunction with a singular experience heightens the promotion’s appeal.