In the rush to engage and reach out to new audiences, it can be all too easy to forget that one of the overriding goals is to get people to concerts; which means all of the followers, fans, likes and shares in the world aren’t worth much if they don’t help sell tickets. The last thing an arts group needs is to fall victim to the metrics syndrome where you spend more time compiling stats than tracking conversion and performance. And nothing drives this home quite as well as humor.
So remember, engage away but don’t forget that it’s all for naught if you only get eight people to show up for the concert.
Are you following Who’s Minding The Score?, the weekly orchestra comic strip by Paul Dixon that’s part of the Adaptistration Network?