Here are some of the best behind-the-scenes tidbits I heard at SummerFest. Most are paraphrased because I didn't have a pen at the time, but I think I captured the essence of the comments.
"People are impressed that CYSO has its own app. InstantEncore makes it very easy for us to create and maintain an engaging mobile presence. The At-The-Event feature has been particularly great for prompting people to interact with us via social media."