Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.
I have no idea if these ads work on the elusive young demographic, but they ...sure are fun:
"Berkeley Rep scrutinized InstantEncore and the competition. We opted for IE and have no regrets. Designing our mobile site and app was affordable, collaborative, and on-time. We launched both, and we love them. We can’t wait to see what they do for the Theatre."