Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.
I have no idea if these ads work on the elusive young demographic, but they ...sure are fun:
"We have been very happy with our decision to use InstantEncore for our mobile app. The app is easy to use and a great way to connect with our patrons. The InstantEncore team also provides great support with helpful blog posts and quick email response."