Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.
I have no idea if these ads work on the elusive young demographic, but they ...sure are fun:
"The Alabama Dance Festival mobile app from Instant Encore has greatly enhanced and improved the experience of our patrons and dance registrants. Info about performances, classes, locations, tickets, guest artists, faculty - everything you want to know about our multi-tiered event happening all over the city is now at your fingertips and always with you!"