Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.
I have no idea if these ads work on the elusive young demographic, but they ...sure are fun:
"We have been thrilled with our mobile app and its capabilities! Not only is it tailored to arts organizations, but it is constantly being updated to include the latest technological features. We also love the At-The-Event feature, and our patrons enjoy this ‘behind-the-scenes’ experience while they are at the theater. 5 Stars!"