Here are commercials from Europe attempting to sell the simple notion that orchestras are cool. It is particularly fun to see the Czech Philharmonic video, since that ensemble's conductor, Jiri Belohlavek, was here recently for a memorable guest stint with the Baltimore Symphony.
I have no idea if these ads work on the elusive young demographic, but they ...sure are fun:
"InstantEncore is invaluable to our marketing mix and engagement strategy. Being a medium sized orchestra, we need a powerful mobile app that is turnkey and user-friendly. InstantEncore offers all the functionality we need and more. The other great asset: the staff is friendly, knowledgeable, and always available to help."