People often ask whether classical music has become too serious. I sometimes wonder whether it is serious enough. Certainly, it has acquired a veneer of solemnity, but too often that veneer is a cover for business as usual. I dream of the concert hall becoming a more vital, unpredictable environment, in thrall to the wildly diverse personalities of composers and performers alike. The great paradox of modern musical life, whether in the classical or pop arena, is that we both worship our idols and, in a way, straitjacket them. We consign them to cruelly specific roles: a certain rock band is expected to loosen us up, a certain composer is expected to ennoble us. Ah, Mozart; yeah, rock and roll. But what if a rock band wants to make us think and a composer wants to make us dance? Music should be a place where our expectations are shattered.-Alex Ross, The Guardian, 3/8/10
"InstantEncore made launching a mobile app seem effortless."